Mon, 13 June
4:00 AM EST (New York)

Live Webinar: Dental Alchemy-using Primespeak to transform an apathetic patient into your ideal patient

Speaker(s): Michael Sernik BDS

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Dental Alchemy-using Primespeak to transform an apathetic patient into your ideal patient

Michael Sernik BDS

How did an Australian company become the world’s largest dental practice management company? It solved the biggest problem that Dentists face.

A Dentist’s success is based largely on the outcome of the new patient exam. Descriptors of PrimeSpeak: Scrupulously ethical. Gentle. Counter-intuitive. Unpressured. Immensely effective.

Attendees will:

  • Learn exactly how to improve the team’s ‘people skills’. The ideal formula for in-house training with minimal time off work.
  • Understand the problems with using ‘before and after’ shots. How to create a dental photobank that creates an instant desire for optimum treatment.
  • Learn a new way to chart that saves time and motivates patients.
  • Learn how to prevent objections so you don’t need to try and handle them.
  • Learn why all objection handling techniques are largely ineffective.
  • Learn how to have the patient tell you what you wanted to tell them.
  • Learn how to shorten the exam time and increase its effectiveness.
  • Learn how to implement soft-skills training for your team.

Release date: 13/06/2011
Expiration date: 13/06/2014

“Dental Alchemy-using Primespeak to transform an apathetic patient into your ideal patient” is co-sponsored by Tribune Group GmbH. Tribune Group GmbH is a recognized ADA CERP and AGD PACE provider.


Michael Sernik BDS

Dr. Michael Sernik spent 23 years in clinical dentistry as the owner of several successful practices. He is recognized as a world authority in the field of Dentist-Patient communications. His ground breaking PrimeSpeak 3-day new patient exam workshop has received unanimous praise from participants. PrimeSpeak is a radically counter-intuitive system that boosts patient’s desire for optimum treatment. The PrimeSpeak communications system is supported by a Leadership Program that develops all aspects of the business of dentistry.

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