Dr. Michael Sernik spent 23 years in clinical dentistry as the owner of several successful practices. He is recognized as a world authority in the field of Dentist-Patient communications. His ground breaking PrimeSpeak 3-day new patient exam workshop has received unanimous praise from participants. PrimeSpeak is a radically counter-intuitive system that boosts patient’s desire for optimum treatment. The PrimeSpeak communications system is supported by a Leadership Program that develops all aspects of the business of dentistry.