LVI Global’s 2011 National Marketing Effectiveness Survey: What Works, What Doesn’t, How Much You Should Spend, The New Tactics That Bring in Patients
Many clinicians have lasers, but often they are under utilized.
Covered topics:
- Which marketing tactics are most effective at bringing in patients-- both directly and through referrals from other medical professionals
- Which marketing tactics are comparatively less effective, and should be discontinued
- How much the most successful practices spend annually on marketing, and if they plan to spend more, or less, on marketing in the coming year
- The three attributes of a website that create patient inquiries
- How best to position you and your practice in a Web 2.0 world.
- How to use Social Media— Twitter, LinkedIn, FaceBook—to build your practice
- How to organize continuing education presentations to referring medical practitioners
- Trends in print and broadcast advertising so you can make an informed choice with your local media
- How to approach local media to do a story about your life-altering case(s)
(The survey was conducted by LVI Global’s public relations partner, Alyn-Weiss & Associates, the firm that has managed LVI Global’s Neuromuscular Public Relations Campaign for the past seven years.)