Marketing to External Audiences

Yes, you CAN make your practice “top-of-mind” for prospective patients! You CAN create intrigue in your community! You can even tap into the success of popular TV shows like “Extreme Makeover” and “Swan”!

Dr. Michael Koczarski checks in with Dr. Chris Kammer in this edition of Excellence in Practice Management about the most effective external marketing strategies for your practices — in print, broadcast, online and even in community service programs. Kammer offers solid and practical tips on how to capitalize on recent opportunities in marketing, including the reality TV craze and the power of the World Wide Web.

The presentation abounds with anecdotes of past and current marketing success. You will be entertained while you learn the nuts and bolts of marketing your practice in a cost-effective manner.

Highlights of the program include the following:

How you can get people to take notice of you — and your practice
How to use public appearances to your benefit
How to score positive and ongoing attention in various media outlets
How to get the most out of working with a PR firm

1 CE Credits

Amount: $79.00

Chris Kammer

Strategies for web, print, public relations & community awareness programs

For over 20 years, Dr. Chris Kammer and the Center For Cosmetic Dentistry have been forerunners in the world of Cosmetic Dentistry. As a founding member of the American Academy of Cosmetic Dentistry, Dr Kammer has spent his career introducing and implementing the latest technologies that have revolutionized the dental experience while changing lives by creating beautiful smiles. A nationally known expert on cosmetic dentistry and innovations in the dental field, Dr Kammer has been quoted in publications such as USA Today Weekend, Redbook Woman’s World and Star Magazine as well as the most popular industry trade journals. He has been asked to speak all over the country by dental organizations as well as national and regional dental seminars. He is also frequently featured on local television and radio stations educating the public on all of the benefits of modern dentistry. Dr. Chris Kammer has received the highest level of certification and training with Invisalign and has received the Invisalign Innovator award. Additionally, the Center for Cosmetic Dentistry has been recognized as the 6th largest provider of Invisalign for all GP dental offices in the country.