Get Your Patients to Say Yes Almost Every Time

What do you do when a patient says “No” to treatment you recommend? An excuse that they can’t afford it might ring hollow if you see their new car in the parking lot. But if you learn new ways to communicate value, you will see a dramatic increase in treatment acceptance.

As Dr. Bill Blatchford explains, listening to the patient’s agenda is key. Blatchford presents a new model of “relationship selling,” and he outlines an approach for effective listening and case presentation. It has already increased profitability for dental practices just like your own. You’ll be exposed to a number of new paradigms that will challenge your thinking.

Consider the following:

• ALL dental treatment is discretionary.
• Decisions to undergo treatment are emotional.
• istening is key to a successful presentation.
• There is a difference between education and selling.
• Dental procedures are among of many optional goods and services.

1 CE Credits

Amount: $79.00

Bill Blatchford Dr. Bill Blatchford is one of the world’s leaders in dental practice management success and has spoken at many major dental meetings and lectured internationally. Dr. Blatchford graduated from Loyola Dental School. He practiced for 20 years in Corvallis, Oregon and is a coach who has 20 years of experience in helping over 1,800 dental offices achieve success. As a coach Dr. Blatchford works directly with dental offices, personally coaches each doctor and limits his work to 50 clients each year. He is also an accomplished author.