Dentistry is now entering an exciting era where this heightened awareness and cooperation will result in better patient care, increased professional respect, and practice growth.

These benefits are best realized when dentists generally and individually understand this science, and learn how to approach physicians and how to build professional referral relationships and referral networks.

Course Objectives: At the conclusion of this presentation, IACA course attendees will be able to:

• Understand the significance of the emerging science associated with periodontal disease, TMD, and sleep apnea, and how this science links dentists with other health professionals in their community.
• Understand with specific examples how to improve patient-related communications with health professionals, how to manage these interactions, and why to use these communications to improve patient care and strengthen professional referral relationships.
• Describe B2B practice growth strategies, and how to use specific outbound marketing methods to build professional referral networks and benefit from these professional and community based associations.