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Marketing to External Audiences


Course date: Wednesday, May 05, 2010 09:00 AM (EST)

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1h
79.00
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Yes, you CAN make your practice “top-of-mind” for prospective patients! You CAN create intrigue in your community! You can even tap into the success of popular TV shows like “Extreme Makeover” and “Swan”!

Course fee: $79.00

Dr. Michael Koczarski checks in with Dr. Chris Kammer in this edition of Excellence in Practice Management about the most effective external marketing strategies for your practices — in print, broadcast, online and even in community service programs. Kammer offers solid and practical tips on how to capitalize on recent opportunities in marketing, including the reality TV craze and the power of the World Wide Web.

The presentation abounds with anecdotes of past and current marketing success. You will be entertained while you learn the nuts and bolts of marketing your practice in a cost-effective manner.

Highlights of the program include the following:

  • How you can get people to take notice of you — and your practice
  • How to use public appearances to your benefit
  • How to score positive and ongoing attention in various media outlets
  • How to get the most out of working with a PR firm

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