Nationally-recognized marketing experts, who over the past 20 years have successfully marketed cosmetic, full mouth, cardiology, plastic surgery, diagnostic imaging, accounting, architectural, construction, engineering and legal practices for more than 20 years will present the results of a comprehensive national marketing effectiveness survey made this spring of 200 full mouth dentists.
Course fee: $49.00
Covered topics:
Which marketing tactics are most effective at bringing in patients-- both directly and through referrals from other medical professionals
Which marketing tactics are comparatively less effective, and should be discontinued
How much the most successful practices spend annually on marketing, and if they plan to spend more, or less, on marketing in the coming year
The three attributes of a website that create patient inquiries
How best to position you and your practice in a Web 2.0 world.
How to use Social Media— Twitter, LinkedIn, FaceBook—to build your practice
How to organize continuing education presentations to referring medical practitioners
Trends in print and broadcast advertising so you can make an informed choice with your local media
How to approach local media to do a story about your life-altering case(s)
(The survey was conducted by LVI Global’s public relations partner, Alyn-Weiss & Associates, the firm that has managed LVI Global’s Neuromuscular Public Relations Campaign for the past seven years.)
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
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